Beginners Guide To Facebook Ads Learning Phase in 2024
In the past, Facebook Ads turned out successful if the advertisers did a good job. Now, it’s not mostly the case. It can be hard to land the expected ROI from an Ad Set. This is where the Learning Phase From Meta/Facebook comes in. With the Learning Phase, Google can find the best way to deliver your Ads. In the course of this article, we will cover all you need to know about the Facebook Advertising Learning Phase, and how to use it to get more out of it. Without further ado, let us delve in.
What Is The Meaning Of Facebook/Meta Learning Phase?
In Facebook Advertising, the Learning Phase refers to the period during which the Meta platform will put together data related user interaction with ad sets to optimize the best way to deliver it. The learning phase usually kicks in when the ad is performing badly, and the result is poor. There are a couple of ways to trigger your ad set into entering the Facebook Learning phase. If you make an extended edit to an already live ad set, your ad will enter a learning phase. Also, it can enter the learning phase because of poor performance.
Top 3 Things You Should Not Do So Your Ad Set Gets Out Of The Learning Phase
The following are best practices to follow to prevent your ad set from staying to much in the learning phase:
1. Be Patient With The Ad Set To Get Out Of The Learning Phase
A practical approach to helping your ad set to get out of the learning phase is to allow it to get out of the learning phase. It is important to note that the learning phase of Meta Ad sets, lasts from 3 to 7 days. In a learning phase, the results that you are getting does not indicate how the same ad sets will perform in the future. When you are not patient with the ad, the learning phase will reset, and the Facebook algorithm will struggle to optimize the delivery of the ad.
2. Don’t Make Unnecessary Edits To Your Ad Set
Another practical step to take is to not make edits to the ad sets. When you do so, you change how the ads will perform in the future, thus causing the ad set to re-enter the learning phase. As a Facebook advertiser who wants to land positive results, edit your ads when you are sure your edits will improve performance.
3. Make Use Of Ad Budgets That Are Realistic
When you run your Facebook Ad with a super small, or an inflated budget, the Facebook ads delivery algorithm will struggle to find a correct indicator for the persons that should be targeted. Also worth noting is the Facebook Meta Advertiser should avoid making a lot of budget changes. Changing your Ads budget will cause your ads to re-enter the learning phase.
How Long Is the Learning Phase In Facebook Ads?
The answer to this is simple. According to Meta, the learning phase lasts until the ad set has accomplished 50 optimization events. For newbies, an optimization event is a metric that shows that your goals were achieved.
For instance, if you ran an affiliate ad to a landing page, and your bid strategy was “getting landing page views”, the 50 optimization events meant getting 50 users to click the link and visit the landing page.
After The Meta Learning Phase What Next?
After the Meta Learning phase, it is important to note that the ad set can either enter the Active State or Learning Limited. In the Active Phase, the Facebook Ads algorithm accurately learned the ad set, and you are getting accurate results. On the flip side, if the learning phase fails to help the ad set get the desired results, the ad set will enter the Learning Limited state.
Conclusion
It is important to note that according to a publication by Facebook Meta, it is not necessary for the advertiser to completely avoid the Meta-Learning Phase. In partnership with the learning phase, a digital marketer can test out new strategies, and improve ROI results over time.
