Detailed Guide On How To Reduce Facebook CPC In Advertising Campaigns
One of the best ways to drive conversions to your business is with targeted Facebook Ads. What if your ad budget is slim, and you can’t afford high-end CPCs for Tier 1 countries? If learning how to slash your Facebook CPC, so that you will enjoy a minimal ad spend and land more conversions, then this blog post is for you. In the course of this article, we will cover how to go about reducing your Facebook CPC in your Advertising campaign. Without further ado, let us delve in.
Short Answer To How To Reduce Facebook CPC In Ad Campaigns
There is a long route to reducing your Facebook Ads cost per click and a short one too. The long route is covered in our step-wise guide, while the short route is thus:
The fastest way to reduce Facebook CPC is to first create a post, and run “Boost Post” campaigns to add more comments, and shares to the post. Then import the already boosted post, and modify it as a website visitors ad campaign, or brand awareness ad.
People tend to interact more with ad creatives with more engagement. And if people start clicking your ads because of its engagement as soon as the campaign is live, the Facebook algorithm will slash your CPC. With this method, you can see Ad clicks costing as low as $0.10 to $0.05 for Tier 1, Tier 2, and Tier 3 GEOS.
Step-Wise Long Route For Reducing Facebook Ads CPC
The following is a step-wise guide that can reduce the cost of users clicking your ad campaigns on Facebook:
Step 1: Import A Post That Has High User Engagement And Modify It For Your Ad Campaign
On the Facebook page that you are using to run the ad campaign, use a post with high user engagement. Import and modify it for the ad campaign. Better still, you can preplan, and publish posts that you will boost to have more engagement, then use it for ads. People tend to click ads with more user engagement. If Facebook is using its AI to learn your Ads, and send customers to your campaign, your CPC will be high according to industry standards. But if it is easy to get users on your Ad Copy, your CPC will be slashed significantly.
Step 2: Increase Your Ad Quality Score
Play the game that industry experts play, and get a high Ad score. It is important to note that the Facebook Algorithm will look at the relevance of your ad to your set custom audience, and the quality of the landing page, or website. With a higher, you are closer to achieving a lower CPC in Facebook advertising. It also important to note that when you launch a Facebook ad campaign, it enters the Learning Phase.
Step 3: Select GEOs With Lesser Competition With Custom Audiences
The level of competition for your target audience can also impact CPCs. There are a lot of Tier 2 countries that can pack a punch in your Fb ad campaigns. Going for the traditional USA, New Zealand, UK GEOs can skyrocket your CPC. There are Asian and European countries with high purchasing power. With a custom audience of at least 15 highly converting Tier 2 countries and 1 Tier 1 Country, you can enjoy a very low CPC.
Conclusion
With our above elucidated guide, any Digital marketer can apply our tweaks, and strategically lower their CPC in their Facebook ad campaign. Imagine the arbitrage of spending lower on ads, and getting higher ROI.
Frequently Asked Questions
Q 1: How often should I optimize my Facebook ad campaigns?
A: As a rule of thumb, you should regularly monitor your ad campaign performance, and make adjustments as required. This should be done at least once per day, during the duration of your ad campaign.
Q 2: Can I reduce my CPC without sacrificing reach?
A: Yes, by refining your targeting, importing posts with high user engagement, and using the best custom audiences, you can reduce CPC while maintaining or even increasing reach.
